Communicate with Your Audience

If you want to use your website to grow your business, you must get the word out.

And the truth is, it's going to take some effort.

"Build it and they will come." Yeah, right. Only if you're Kevin Costner and/or you live in fantasyland. Many business owners who are new to the web believe that if they simply build a website, customers will be beating down their doors the next day. This idea is simply false. It takes dedication and hard work to generate a lot of site traffic, just as it does to create foot traffic in a brick and mortar retail environment.

The great thing is, Rocketship provides essential tools needed to help you achieve this. Here are some examples of how to use your website to build an audience:

  • Write about new products or services your company offers.
  • Write blog posts with your opinion about industry events that affect your clients.
  • Update your "About Us" page when a new employee is added to your company. 
  • Fine-tune your value proposition on your home page to capture attention. 
  • Add opt-ins to your mailing list.
  • Embed videos of product demonstrations or company presentations.
  • Add a gallery of work you've done for your clients.
  • Post relevant documents for your audience to download.

Be the expert people are searching for.

Give your audience confidence in what you do.

By talking to people through your custom website, they will begin to understand you, your expertise, and how you can be the solution to their problems. This leads to a much greater chance of converting prospects into customers. It's a proven fact that it's a whole lot easier to close a sale when someone already perceives you as an expert in your field (because they already believe and trust you!) vs. trying to convince them you know what you're talking about.

Free content writing guide.

After you sign up for a Rocketship website, you'll recieve a free document containing professional insight and tips on how to write effective content for your new site.

Use automated marketing to drive outcomes.

In addition to professionally designed websites, Rocketship also provides an Automated Marketing solution that can help you grow your business by delivering outcomes that matter most for local businesses—feedback, new customers, referrals, reviews, and repeat business.

By optimizing your online profile, our solution makes it easy for new customers to find your business. And once they find you, we automatically collect and store valuable customer data in our powerful CRM (Customer Relationship Manager) software.

Fueled by valuable customer information, our remarketing engine then automatically drives the outcomes you need to increase revenue and free up time to focus on your business.

Learn more about our Automated Marketing Solution »