Local businesses have lots of great opportunities to use digital channels to their advantage. One of them is to get listed in popular local directories. First of all, local directories will help you get discovered by the people looking for your services. Secondly, listing your site on other reputable websites ensures that you get valuable backlinks, which increases your ranking with Google. This will have an impact on your position in Google search results for keywords that are important for your business.
We put together a list of the most popular local directories that you should make sure you’re listed on, and that your information is accurate. Each of these directories will want you to pay to get their premium services, but that is not necessary! The free options are more than enough to give your small business an SEO boost.
Go to each one of these and search for your business to see if it is listed. If it’s not, you can add it to the directory. If it is already there, ensure that all the listed information is accurate and up to date.
YELLOW PAGES
The Yellow Pages is one of the most popular local directories in the world, offering many free options to local businesses. For example, you can update your business details and be able to get reviews, but you will have to pay in order to get promoted on their website. Update now »
BBB
The Better Business Bureau (BBB) is a non-profit organization focused on advancing marketplace trust. BBB allows consumers to be informed about reviews, ratings, andcomplaints related to a business. They offer two types of listings: free and “accredited”. The free listing allows you to list your business, add a description, and gain a citation. The “accredited” listing comes with a monthly costs. This type of listing gives you a complex review of your business, and an accreditation badge which you can post on your website, business cards, etc. Update now »
YELP
Yelp is a social network that helps customers find businesses and services. Business owners can set up a free account, post basic information about their business, get reviews, and messages from their customers. If you want to get promoted you will have to buy ads. Update now »
ANGIE’S LIST
Angie’s List is an online business review website. Creating an account on this platform will allow your business to get online reviews. The registration on this platform is free for businesses, but users have to pay an annual fee to be able to write or read reviews. Angie’s list provides paid ads for businesses as well. Update now »
FOURSQUARE
Foursquare is a website & app that helps customers discover new places and businesses and see reviews for each of them. At the same time, this listing directory is a great opportunity for local businesses to claim their presence and attract new clients for free. Foursquare lets companies update their business information (address, phone number, etc.), add photos, tips, and create ‘Specials’. But you will have to pay in order to get promoted, or to find out more information about users that visit your venue (this requires claiming your business, which will incur a one-time $20 fee). Update now »
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