Remember when marketing your local business meant a yellow pages ad and good word of mouth? Today, a service area business has to put more effort into getting a higher position in local search. Here are some proven ways.
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Google Knows: The Top 10 Consumer Needs
What do consumers want? Well, there’s only one way to find out: Google it. In this, the first of our Google Knows series, we take a look at Consumer Needs.
Get More Social Media Traffic to Your Website With This Simple Tool
How great would it be if you could place an ad on any blog or website on the internet for free? It sounds like science fiction, right? Well, not really…
Making Sense of Big Data For Small Business: Avoid These 4 Rookie Marketing Mistakes
We’re living in a world somewhere between Minority Report and The Matrix. All our buying behaviors and online activities are tracked. Your bank card purchases, online account activity, and loyalty card activity all allow marketers to evaluate when you purchase, what...
5 Free and Easy Things You Can Do Right Now to Increase Your Website Traffic
It’s no news that a small business owner’s most precious commodity is time. We have to wear many hats, be scrappy at all times, and choose our priorities very carefully in order to be successful. Because marketing generally requires some level of direct involvement,...
The Best Local Directories For Your Business
Local businesses have lots of great opportunities to use digital channels to their advantage. One of them is to get listed in popular local directories. First of all, local directories will help you get discovered by the people looking for your services. Secondly,...
Word of Mouth Marketing For Small Businesses
Because I consult so much with small businesses, I'm frequently discussing the importance of word of mouth marketing and how to positively influence it. Today I have two thoughts to share on how to amplify word of mouth and leverage the power of digital networks. Word...
Quality Vs Quantity? How Small Businesses Can Generate Effective Content Without Breaking The Bank
If you are reading this article you are likely already engaged in content marketing, or strongly considering it. It's frankly passe to discuss whether content marketing is valuable. But for those readers who might still be wondering, make no mistake: content is the...
Pirate vs Ninja Marketing: A Small Business Owner’s Guide To Building An Online Brand
A few years ago, a fellow marketing colleague from back in my days at T-Mobile educated me on the Pirates vs Ninjas debate. He sported a t-shirt that proclaimed, "Pirates are way cooler than ninjas," which featured a cartoon depiction of a cocky pirate giving the...
