Virtually everyone in business is familiar with the mantra “the best form of advertising is by word-of-mouth.” Yet, uttering those words these days might make you sound more old fashioned than Ward Cleaver. Today you’re much more likely to hear about things like blogging, backlinks, hashtags, interactions, and conversions. However, while many of the old guard marketing practices are gasping for their last breath, the notion of word-of-mouth remains surprisingly relevant. People still need and value the experience of a trusted adviser.