Local businesses have lots of great opportunities to use digital channels to their advantage. One of them is to get listed in popular local directories. First of all, local directories will help you get discovered by the people looking for your services. Secondly,...
Because I consult so much with small businesses, I'm frequently discussing the importance of word of mouth marketing and how to positively influence it. Today I have two thoughts to share on how to amplify word of mouth and leverage the power of digital networks. Word...
If you are reading this article you are likely already engaged in content marketing, or strongly considering it. It's frankly passe to discuss whether content marketing is valuable. But for those readers who might still be wondering, make no mistake: content is the...
A few years ago, a fellow marketing colleague from back in my days at T-Mobile educated me on the Pirates vs Ninjas debate. He sported a t-shirt that proclaimed, "Pirates are way cooler than ninjas," which featured a cartoon depiction of a cocky pirate giving the...
Virtually everyone in business is familiar with the mantra “the best form of advertising is by word-of-mouth.” Yet, uttering those words these days might make you sound more old fashioned than Ward Cleaver. Today you’re much more likely to hear about things like blogging, backlinks, hashtags, interactions, and conversions. However, while many of the old guard marketing practices are gasping for their last breath, the notion of word-of-mouth remains surprisingly relevant. People still need and value the experience of a trusted adviser.
