website redesign — 2022
Makers of world-class mobile workstations for on-set applications, INOVATIV turned to Rocketship to modernize its brand and e-commerce enabled website.
Rocketship redesigned the INOVATIV brand to be cleaner and more modern, while retaining the familiar logo mark with which customers have become so familiar.
In just ten years, INOVATIV has grown from start up to de facto standard for its product niche. Propelled by the massive leaps in product quality and functional flexibility compared to the rest fo the pack, INOVATIV’s brand and website experience was holding the company back from reaching its full potential.
A central challenge was overcoming the limitations of digital presentation in conveying the incredible ruggedness and clean industrial design of INOVATIV’s products.
Phase one of the project focused branding and strategy. Rocketship modernized the INOVATIV brand identity, including logo, typography, and color scheme. We then helped extend INOVATIV’s brand strategy by creating customer journeys for each target persona.
With an understanding of how INOVATIV’s core audiences walk through the buying process, we created a new site architecture and content flow, and designed a new website around these flows.
One of the goals was to make INOVATIV’s beautifully designed products the hero and utilize high resolution photography and video to show the product “in the wild”.
The final design earned a Web Excellence Award and made the DesignRush best website design list.
Rocketship Redesigned the INOVATIV brand to be cleaner and more modern, while retaining the familiar logo mark with which customers have become so familiar.