Website redesign — 2020
Northshore Christian Academy
Northshore Christian Academy is one of the largest and most awarded private Christian schools in Washington State. Rocketship led a strategic rebranding, website redesign, year-long PR campaign to celebrate its National Blue Ribbon award, and ongoing SEO and enrollment marketing initiatives, resulting in a 658% growth in organic traffic in 2 years!
Problems
When Rocketship was first contracted back in June of 2019, NCA was in the midst of building a new website on the Wix platform. During our website audit we identified major limitations that would have severely hindered growth and user experience. Also, even though NCA was the largest private school in Snohomish County, they were outranked on Google by much smaller schools.
Rocketship migrated the Wix site onto a customized WordPress-based platform that allowed for customization to improve user experience and to better manage and present the vast content NCA needed to make available. Rocketship elevated the enrollment content for prospective parents, reduced friction, and made it easy for parents to inquire and start the enrollment process. This proved extremely valuable as six months later schools were doing everything remotely due to the pandemic.
Once the restructure site launched, Rocketship performed monthly SEO and content marketing activities to begin building web presence and domain authority, ultimately resulting in a 658% increase in organic traffic in just 2 years.
Colors
#2A2F3C
Ebony Clay
Bunting
fully responsive design
desktop version
