Mission Control

A few years ago, a fellow marketing colleague from back in my days at T-Mobile educated me on the Pirates vs Ninjas debate. He sported a t-shirt that proclaimed,  "Pirates are way cooler than ninjas," which featured a cartoon depiction of a cocky pirate giving the...

Online Ratings are the new Trust Currency Virtually everyone in business is familiar with the mantra “the best form of advertising is by word-of-mouth.” Yet, uttering those words these days might make you sound more old fashioned than Ward Cleaver. Today you’re much...