Mission Control

If you are reading this article you are likely already engaged in content marketing, or strongly considering it. It's frankly passe to discuss whether content marketing is valuable. But for those readers who might still be wondering, make no mistake: content is the...

A few years ago, a fellow marketing colleague from back in my days at T-Mobile educated me on the Pirates vs Ninjas debate. He sported a t-shirt that proclaimed,  "Pirates are way cooler than ninjas," which featured a cartoon depiction of a cocky pirate giving the...

Online Ratings are the new Trust Currency Virtually everyone in business is familiar with the mantra “the best form of advertising is by word-of-mouth.” Yet, uttering those words these days might make you sound more old fashioned than Ward Cleaver. Today you’re much...