The Web Excellence Awards is a competition that celebrates the best websites and open web technologies around the world. The competition aims to recognize the best of the web, with more than 1,200 entries from 46 countries. It is among the most prestigious web competitions accessible to everyone.
Each year, numerous websites are nominated for awards across multiple categories, including manufacturing websites. The nominations for a website or web technology are submitted on the WE-Awards website.
After the nomination period ends, a panel of judges evaluates each nominated site. These judges are industry professionals with significant expertise in web design and development. The WE-award judges select the 10 best sites in each category to be entered into a public vote, which factors into the final award decision.
Creating an Iconic Website Design With INOVATIV
INOVATIV is a manufacturing company that creates mobile workstations for photographers, videographers, and other professionals in the film industry. Over the past decade, the company has grown rapidly as industry professionals have become aware of its products’ extraordinary functional flexibility and durability.
When the INOVATIV team came to Rocketship, their website was not keeping up with the brand’s full potential. The online shopping experience needed a refresh, and there were not enough opportunities for visitors to learn about products that could help with their goals. The old website also did not do enough to convey the incredible ruggedness and clean industrial design of INOVATIV’s products.
The Rocketship team worked together with INOVATIV to redesign, reorganize and modernize their website. Many aspects of the new design were inspired by INOVATIV’s user feedback and commitment to creating sleek, iconic, and high performance experiences. Our goal was to create a more streamlined, accessible website with increased opportunities for exploration.
We substantially reorganized the new website and included more educational content to help users find products that help with their goals. One of the most important new features is the set of curated Learn pages, which introduce new users to the product lines that match their needs. The new website also includes videos to help educate users about how the products work.
We designed the website experience to help users find products they may not have been aware of that could improve their workflow. Different users now have opportunities to see how they can integrate the various product lines together based on their unique workflow needs.
The Rocketship team also modernized INOVATIV’s online shopping experience. Users can more easily customize and configure the products they are interested in while they shop online.
Modernizing the INOVATIV Brand
We also modernized the inward-pointing chevrons mark, which has long been associated with the INOVATIV brand. We decoupled the mark from the logo lockup for use as a design element.
The new branding also informed our website design work. New typography and a color scheme emphasizing earth tones help the website feel more accessible to a wider range of users, which will allow INOVATIV to expand to new users in the future.
Is your company ready for a website redesign? Contact Rocketship today for a consultation!