Half of all searches now start in an AI chat box, and the content playbook that got you ranked on Google is exactly what gets you ignored by AI. In this third episode, Scott Miller and Shannon Zastrow dig into why Google’s “just apply foundational SEO” guidance is an outdated narrative, and what actually wins visibility when answer engines are compressing the buyer journey and zero-click searches are the norm. Shannon introduces CURATE, Rocketship’s replacement for the aging EEAT framework. Six signals that determine whether AI recommends your brand or your competitor’s. Topics covered:
- Why AI search is foundationally different from traditional search and why only ~12% of AI citations overlap with traditional search results
- The CURATE framework: Context, Uniqueness, Relevance, Alignment, Trust, and Experience, a content model built for AI search, not keyword rankings
- From keywords to prompts: mining Reddit, LinkedIn, and voice-of-customer data to find the situations buyers are actually describing to AI
- Why AI-generated content is a trust killer, commodity listicles earn almost no AI traffic, and buyers prefer human-generated content roughly 8 to 1
- Why challengers like Ally Bank and ShipStation are outranking massive incumbents in AI search and how long that window stays open
If you’re running a mid-market B2B company that can’t outspend the incumbents on domain authority but can out-niche them on context, this episode is your playbook. Rocketship helps B2B challenger brands cut through the noise and close the competitive gap.
Learn more: https://getrocketship.com
