Most AI writing tools average toward the loudest voice in your category. For a challenger brand, that voice belongs to the competitor you need to beat.
Brave New Worlds
Growth Insights and Inspiration
Blog
Reddit Is Now a B2B Buying Channel
Reddit now shapes B2B buying across Google and AI search. Here’s how challenger brands show up in the conversation without getting burned.
How to Get Found in AI Search in 2026 (When You’re the Challenger, Not the Category Leader)
B2B buyers now shortlist vendors inside AI search. Here’s how challenger brands get found and cited in ChatGPT, Perplexity, and Google AI Overviews.
It’s Time For A New Search Optimization Framework
More than half of B2B buyers start with AI search vs Google. We need a new content optimization framework for answer engines and brand discoverability.
The CFO’s Guide to Investing in Brand
Your attribution model measures 17% of what drives B2B revenue. Here is the CFO’s case for brand investment, the budget split, and how to measure it.
From Human in the Loop to Human at the Center
Rethinking the Role of AI in Content Marketing
The Death of Resonance: Why AI Content Isn’t Working (And How to Fix It)
How marketers can win back their audience in the age of artificial intelligence.
SEO Is Evolving. Welcome to the Age of AEO (Answer Engine Optimization)
Discover how AI Mode in Google Search is shifting SEO to AEO & how Rocketship is adapting to keep your business visible in the AI era.
Charting a Course to More Engagement
The Platinum Edge team was experiencing very low conversion rates across all of their marketing channels, including their website. They came to Rocketship for help improving the conversion rate on their homepage.
