By following these tips, you can use digital marketing to attract and retain students, engage with parents and the community, and grow your charter school.
Brave New Worlds
Growth Insights and Inspiration
Shannon Zastrow
Is SEO Dead in 2022? What Does Our Data Say?
We took the opportunity to analyze 2021 SEO results across 15 of our clients to answer the question definitively. Here’s what we found.
To Blog or Not to Blog: An Introduction to Content Marketing For Schools
Content marketing, including blogging, is the fuel for your web presence engine. As a school, you need to develop a content plan to produce blog and website content that covers each stage of the prospective family journey.
Making Your Private School Thrive Post-Pandemic
Private school marketing best practices have changed quite a bit in the past few years. You should be aware of these trends so you can see how your school matches up with families’ shifting needs and preferred interaction styles.
Marketing During Covid-19 and Beyond
While the coronavirus might have forced your business to temporarily close or otherwise disrupted your sales, here are three steps you can take today to ensure you come back stronger than ever.
The Ultimate Guide to Planning and Budgeting for Your Small or Mid Sized Business Website Project
We’ve compiled this guide to help small and mid-sized businesses set proper expectations with regard to costs and benefits of different website projects.
How Much Should I Budget for Marketing?
How much you spend on marketing depends on many factors. Here are three questions to help you hone in on the right answer for your company: (1) How fast do you want to grow? (2) What is your cashflow situation? (3) What is the expected marketing ROI or ROAS (return on ad spend).
5 Costly Mistakes to Avoid With Local Business Reviews
For most local businesses, online reputation management is vital to success. 86% of people read local business reviews, according to a recent survey by BrightLocal. High online ratings make it much easier to attract new customers and thrive.
Is This Customer Review Fake? 12 Telltale Signs of Fake Negative Reviews
It is vital for businesses to identify which negative reviews are fake so they can get them removed and maintain an accurate online reputation.
