CUSTOM WEB DESIGN & DEVELOPMENT

Web Design For Growth: How We Got LG Resources a 200% Increase In Organic Search Traffic

See how Rocketship helped LG Resources overhaul their website to optimize for both of their core business sectors, leading to a 200% increase in organic search traffic.

About LG Resources

LG Resources helps businesses and job seekers succeed. While the company began as a staffing agency, they have expanded their services in recent years. They are now a leading provider of cost-saving solutions for businesses, as well as a trusted resource for matching qualified workers with open jobs.

About LG Resources

LG Resources helps businesses and job seekers succeed. While the company began as a staffing agency, they have expanded their services in recent years. They are now a leading provider of cost-saving solutions for businesses, as well as a trusted resource for matching qualified workers with open jobs.

Project Goals

LG Resources had clear objectives for their website transformation project:

Modernization

  • Create two visually striking, modern websites. The main site needed to present LG Resources as a leader in cost-saving solutions. The secondary website would serve job seekers, highlighting open positions and job details. 

Enhanced User Experience

  • Improve user navigation and accessibility to essential information. We wanted to create a natural browsing experience for both businesses and job seekers.

Upgraded Branding

  • Strengthen LG Resources’ image with its new brand elements. Rocketship had previously completed branding updates for an LG Resources marketing project. We planned to integrate this new branding into the website.

Content Optimization

  • Restructure and optimize website content to engage both businesses and job seekers. We aimed to convey the breadth of LG Resources’ services.

Technical Improvement

  • Address technical issues to improve load times and compatibility across devices and browsers.

Content Optimization

  • Restructure and optimize website content to engage both businesses and job seekers. We aimed to convey the breadth of LG Resources’ services.

Technical Improvement

  • Address technical issues to improve load times and compatibility across devices and browsers.

The Challenge

LG Resources partnered with Rocketship to embark on a transformative journey—a complete overhaul of their existing website and brand. They wanted a website that would reflect LG Resources’ commitment to helping businesses save and improve efficiency. LG Resources also hoped to enhance their online presence and user experience.

  • LG Resources has two main business sectors: Staffing and cost-saving solutions for businesses. The old website had content for both the business and job seeker personas, creating a confusing user journey.
  • The old website faced many challenges. It lacked a modern and visually appealing design, and it did not effectively convey LG Resources’ mission of helping businesses save costs. Complex navigation and slow-loading pages were hampering the user experience, leading to reduced engagement and efficiency.
  • Additionally, the website’s content needed restructuring to make it more accessible and informative for two different audiences. LG Resources needed to reach businesses seeking cost-saving solutions as well as people looking for a job. The Rocketship team knew we needed to split the website into two parts.

The Solution

The Rocketship team devised a comprehensive solution tailored to LG Resources’ unique needs. This solution included two different visually appealing designs for each website. 

The main LG Resources site incorporates thoughtful angles and visuals that appeal to companies looking to save costs and improve efficiencies. The new design has intuitive navigation so businesses can easily explore LG Resources’ wide range of services. Meanwhile, the LG Resources Jobs site has helpful visuals that appeal to job seekers.

After developing the two-site solution, we collaborated with LG Resources to restructure and optimize their website content. We created engaging descriptions of services, highlighted cost-saving solutions, and offered insights on marketing to businesses and job seekers.

Finally, we addressed technical issues. Our SEO and web work led to faster load times and seamless compatibility across various devices and browsers. We optimized images, improved server performance, and implemented responsive design techniques.

Our Process

Rocketship executed a structured website redesign plan to successfully transform LG Resources’ digital presence:

Strategic Planning

Rocketship conducted a comprehensive analysis of LG Resources’ goals and target audience. We devised a strategic redesign plan aligned with LG Resources’ mission of providing cost-saving solutions.

Brand Enhancement

We developed an updated design concept that conveyed LG Resources’ current brand image. Our team also ensured the design supported engaging, intuitive user experiences for both businesses and job seekers.

Content Restructuring

Rocketship restructured LG Resources’ content, focusing on clarity and accessibility. We made sure the content on the main site would engage businesses seeking cost-saving solutions. The content on the jobs site creates a clear path for job seekers.

Technical Optimization

The team addressed many technical issues that may have reduced engagement on the old site. We used best practices to improve website performance, load times, and compatibility with more devices and browsers.

The Results

​Our collaboration with LG Resources led to impressive outcomes.

 

  • Modernized Appearance: The new design represents LG Resources as a trusted partner for businesses seeking cost-saving solutions, leaving a lasting impression on website visitors. Job seekers can apply to their next dream job with a thoughtful, easy-to-use platform.
  • Clear User Journey: Businesses and job seekers can more easily find the information they need. The new navigation led to increased engagement, user satisfaction, and conversions.
  • Technical Improvement: Technical enhancements led to significantly improved website performance, faster load times, and compatibility across all devices and browsers.

The Results

​Our collaboration with LG Resources led to impressive outcomes.

 

  • Modernized Appearance: The new design represents LG Resources as a trusted partner for businesses seeking cost-saving solutions, leaving a lasting impression on website visitors. Job seekers can apply to their next dream job with a thoughtful, easy-to-use platform.
  • Clear User Journey: Businesses and job seekers can more easily find the information they need. The new navigation led to increased engagement, user satisfaction, and conversions.
  • Technical Improvement: Technical enhancements led to significantly improved website performance, faster load times, and compatibility across all devices and browsers.

In the first 6 months after launch, LG Resources gained:

250%

Increase in organic search traffic

65%

Increase in overall website visits

7.66%

Increase in visibility

34.64

Increase in average positions

14

Keywords in the top 10

Conclusion

The LG Resources website transformation project was one of many successful collaborations between LG Resources and Rocketship. By addressing design, user experience, content, and technical challenges, we helped LG Resources reach both of its key audiences.

The main website now effectively represents LG Resources’ mission to provide cost-saving solutions to businesses, contributing to their efficiency and growth. The new LG Resources jobs site provides a clear user journey for job seekers. The LG team has been enthusiastic about our success.