CUSTOM WEB DESIGN & DEVELOPMENT

Rocketship Helps a Private School Reach Prospective Parents With a New Website Design

Rocketship built a powerful website for Grace Academy using the HubSpot platform.

About Grace Academy

Grace Academy is a private K-12 school that uses creative, modern teaching methods and emphasizes traditional values. The school hoped to grow its student body, but its outdated, difficult-to-manage website posed challenges. Grace Academy approached Rocketship for help with a website redesign.

About Grace Academy

Grace Academy is a private K-12 school that uses creative, modern teaching methods and emphasizes traditional values. The school hoped to grow its student body, but its outdated, difficult-to-manage website posed challenges. Grace Academy approached Rocketship for help with a website redesign.

Our Approach to the Website Redesign Process

After doing a website audit to find opportunities for improvement on the old design, Rocketship developed a comprehensive strategy to create a future-ready website for Grace Academy. We presented four key solutions:

1. Refreshing the Grace Academy Brand

Grace Academy’s new website needed to reflect both its heritage and its modern education techniques. To get an accurate understanding of the school’s brand, Rocketship conducted several branding and design workshops. The workshops informed the rest of our approach, allowing us to create updated branding elements that reflected the school’s values and vision of modernity.

2. Optimizing for User Navigation

The old content structure was difficult for users to navigate. During our website audit, Rocketship found that content disorganization made it difficult for prospective parents and other users to find the information they needed. To remedy the problem, Rocketship reorganized Grace Academy’s copy and page structure using in-depth content mapping exercises.

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We also suggested SEO improvements to help more prospective parents find the school’s website, such as:

  • Fixing broken internal links
  • Eliminating internal redirects
  • Adding H1 tags to pages
  • Adding unique SEO titles and meta descriptions to core pages
  • Adding an HTTP to HTTPS redirect
  • Formatting all URLs correctly
  • Generating and adding a sitemap

3. Migrating to a New Platform

Grace Academy’s old website was built entirely on WordPress, which didn’t provide the scalability or customization that the school staff wanted. Rocketship recommended building the new site on HubSpot, which offers easy scalability and management as well as advanced customization features.

4. Creating an Engaging Design

Before Grace Academy came to Rocketship, its website had an outdated appearance with an intuitive user interface. Rocketship’s design team developed a more engaging website layout and visual appearance that reflected Grace Academy’s mission and values, connected with visitors, and encouraged more interaction.

After Rocketship launched the new site, it didn’t take long before Grace Academy saw a noticeable increase in interest from prospective families:

90%

Increase in site users

213%

Increase in conversions

86%

Increase in new users

92%

Increase in site speed score

The Results

Reorganizing the content and interface helped position Grace Academy as a top K-12 school and improved the overall site user experience. Visitors could now more easily find key information, as shown by the large increase in conversions.

Grace Academy also received positive feedback from current and prospective families about its new branding. Rocketship’s new brand elements reinforced the school’s values and emphasis on academic excellence.

Rocketship’s efforts also had a more intangible positive impact on Grace Academy’s staff. With the website on an easier-to-manage platform with powerful backend tools, staff members had more time to focus on their core mission — enriching students’ education.

The Results

​Our collaboration with LG Resources led to impressive outcomes.

 

  • Modernized Appearance: The new design represents LG Resources as a trusted partner for businesses seeking cost-saving solutions, leaving a lasting impression on website visitors. Job seekers can apply to their next dream job with a thoughtful, easy-to-use platform.
  • Clear User Journey: Businesses and job seekers can more easily find the information they need. The new navigation led to increased engagement, user satisfaction, and conversions.
  • Technical Improvement: Technical enhancements led to significantly improved website performance, faster load times, and compatibility across all devices and browsers.

Reach More Prospective Families With Rocketship

Rocketship has helped Grace Academy and many other schools extend their reach, communicate their missions, and grow enrollment. You can learn about other school website design projects we’ve worked on through our portfolio page. With our team’s help, your school could see the same growth results.

If your school or educational institution could benefit from a new website design, request a consultation with Rocketship today.