Website redesign — 2020
Four Day Fireplace
Four Day Fireplace brought Rocketship on as its marketing and website partner in early 2020. After redesigning the website to optimize for growth, Rocketship began a consistent program of content marketing, SEO, paid search and paid social campaigns. Year over year growth in organic traffic for 2021 was 176% with a 148% increase in inquiries.
Problems
Fireplace construction and maintenance is a highly seasonal business and Four Day Fireplace’s sales were unpredictable and not steady, making it difficult to manage growth. In addition, big competitors in the market dominated seasonal demand periods with deep-pocket advertising. Four Day Fireplace struggled to cut through the noise with a superior value proposition and end to end delivery process.
Rocketship led the Four Day Fireplace team through a strategic brand messaging process to help crystalize it’s value proposition and differentiation. We incorporated this as part of a website redesign along with a vastly improved and simplified method for prospective customers to initiate the design process and request a quote.
With the website optimized for engagement and conversion, Rocketship’s SEO, paid search, and social media efforts could really pay off. Traffic and inquires have grown exponentially in just 2 years, leading to significant revenue growth.
Colors
#666666
Dove Gray
#11083A
Violet
#3959A2
Azure
#333333
Mine Shaft
fully responsive design
desktop version
