Brave New Worlds
Growth Insights and Inspiration
Marketing Strategy and Branding
7 Great Ways to Grow your Charter School with Digital Marketing
By following these tips, you can use digital marketing to attract and retain students, engage with parents and the community, and grow your charter school.
Making Your Private School Thrive Post-Pandemic
Private school marketing best practices have changed quite a bit in the past few years. You should be aware of these trends so you can see how your school matches up with families’ shifting needs and preferred interaction styles.
Marketing During Covid-19 and Beyond
While the coronavirus might have forced your business to temporarily close or otherwise disrupted your sales, here are three steps you can take today to ensure you come back stronger than ever.
How Much Should I Budget for Marketing?
How much you spend on marketing depends on many factors. Here are three questions to help you hone in on the right answer for your company: (1) How fast do you want to grow? (2) What is your cashflow situation? (3) What is the expected marketing ROI or ROAS (return on ad spend).
Rating the Best Ecommerce Tools for WordPress
Well, though WordPress wasn’t designed for ecommerce, it can certainly do it with the right plugins and tools. Let’s go through the leading contenders in major ecommerce-related categories to identify the top picks.
Making Sense of Big Data For Small Business: Avoid These 4 Rookie Marketing Mistakes
We’re living in a world somewhere between Minority Report and The Matrix. All our buying behaviors and online activities are tracked. Your bank card purchases, online account activity, and loyalty card activity all allow marketers to evaluate when you purchase, what...
5 Free and Easy Things You Can Do Right Now to Increase Your Website Traffic
It’s no news that a small business owner’s most precious commodity is time. We have to wear many hats, be scrappy at all times, and choose our priorities very carefully in order to be successful. Because marketing generally requires some level of direct involvement,...
Pirate vs Ninja Marketing: A Small Business Owner’s Guide To Building An Online Brand
A few years ago, a fellow marketing colleague from back in my days at T-Mobile educated me on the Pirates vs Ninjas debate. He sported a t-shirt that proclaimed, "Pirates are way cooler than ninjas," which featured a cartoon depiction of a cocky pirate giving the...
