Most AI writing tools average toward the loudest voice in your category. For a challenger brand, that voice belongs to the competitor you need to beat.
Brave New Worlds
Growth Insights and Inspiration
Rocketship
Reddit Is Now a B2B Buying Channel
Reddit now shapes B2B buying across Google and AI search. Here’s how challenger brands show up in the conversation without getting burned.
How to Get Found in AI Search in 2026 (When You’re the Challenger, Not the Category Leader)
B2B buyers now shortlist vendors inside AI search. Here’s how challenger brands get found and cited in ChatGPT, Perplexity, and Google AI Overviews.
The CFO’s Guide to Investing in Brand
Your attribution model measures 17% of what drives B2B revenue. Here is the CFO’s case for brand investment, the budget split, and how to measure it.
How to Create a Winning Brand Strategy
Your brand strategy is the main way you differentiate your company from the competition. It affects everything you do, from your PPC ads to your packaging to the new services you offer down the road. The best strategies come from following a process like the one we outline below.
How Rocketship Launched a Private School’s Online Presence to New Heights
After doing a website audit to find opportunities for improvement on the old design, Rocketship developed a comprehensive strategy to create a future-ready website for Grace Academy. We presented four key solutions.
Rocketship Receives Two Silver Vega Awards For FullSurge Website Design
The Rocketship team is pleased to announce that we won two 2023 Vega Digital Awards for our work on the FullSurge website! We received silver awards in two categories, Website Redesign and Best Visual Design – Aesthetics.
Rocketship Wins Web Excellence Award for INOVATIV Website Design
The Web Excellence Awards is a competition that celebrates the best websites and open web technologies around the world. The competition aims to recognize the best of the web, with more than 1,200 entries from 46 countries. It is among the most prestigious web competitions accessible to everyone.
Is SEO Dead in 2022? What Does Our Data Say?
We took the opportunity to analyze 2021 SEO results across 15 of our clients to answer the question definitively. Here’s what we found.
