AI mentions Coca-Cola constantly but rarely cites it. Why category authority metrics like Share of Model only count when you tie them to pipeline.
Brave New Worlds
Growth Insights and Inspiration
Rocketship
The Claudit Is Coming: Why You Should Run an AI Audit on Your Agency
Clients now run AI audits on their agencies. Here is how to use a Claudit to evaluate your marketing agency and walk away with three clear decisions.
Are You a Challenger Brand? The Four Stages Most B2B Companies Skip
Most B2B companies don’t have a marketing problem; they have a who-are-we problem. Four brand growth stages, and how to tell if you’re a challenger brand.
AI Is Making Your Challenger Brand Sound Exactly Like the Company You Are Trying to Beat
Most AI writing tools average toward the loudest voice in your category. For a challenger brand, that voice belongs to the competitor you need to beat.
Reddit Is Now a B2B Buying Channel
Reddit now shapes B2B buying across Google and AI search. Here’s how challenger brands show up in the conversation without getting burned.
How to Get Found in AI Search in 2026 (When You’re the Challenger, Not the Category Leader)
B2B buyers now shortlist vendors inside AI search. Here’s how challenger brands get found and cited in ChatGPT, Perplexity, and Google AI Overviews.
The CFO’s Guide to Investing in Brand
Your attribution model measures 17% of what drives B2B revenue. Here is the CFO’s case for brand investment, the budget split, and how to measure it.
How to Create a Winning Brand Strategy
Your brand strategy is the main way you differentiate your company from the competition. It affects everything you do, from your PPC ads to your packaging to the new services you offer down the road. The best strategies come from following a process like the one we outline below.
How Rocketship Launched a Private School’s Online Presence to New Heights
After doing a website audit to find opportunities for improvement on the old design, Rocketship developed a comprehensive strategy to create a future-ready website for Grace Academy. We presented four key solutions.
