How Rocketship Boosted Homepage User Engagement by 35% for Platinum Edge
Website visitors can now clearly understand the benefits and features of Platinum Edge’s courses. As a result, Platinum Edge saw a 35% increase in user engagement on the homepage within just 50 days.
The Project
Platinum Edge is an online education provider that offers classes, certifications, and other services to help businesses and professionals learn Agile-based project management. It offers a more professional and structured approach to Agile implementation than other companies, guaranteeing measurable change in as little as 30 days.
The Platinum Edge team was experiencing very low conversion rates across all of their marketing channels, including their website. They came to Rocketship for help improving the conversion rate on their homepage.
The Project
Platinum Edge is an online education provider that offers classes, certifications, and other services to help businesses and professionals learn Agile-based project management. It offers a more professional and structured approach to Agile implementation than other companies, guaranteeing measurable change in as little as 30 days.
The Platinum Edge team was experiencing very low conversion rates across all of their marketing channels, including their website. They came to Rocketship for help improving the conversion rate on their homepage.
The Challenges
The old Platinum Edge homepage was very dated and lacked social proof. The pricing did not seem competitive in comparison to other Agile resource providers.
The largest challenge was that Platinum Edge did not appear to have a clear, unique value proposition compared to competitors. The website needed to communicate why someone would want to purchase a course from Platinum Edge instead of a less expensive alternative.
Our Solution
Strategy
- Rocketship delivered an in-depth analysis of the Platinum Edge website and its competitors.
- We helped Platinum Edge define its unique value propositions to explain why someone would choose to purchase their courses.
User Experience
- Rocketship delivered a UX audit comparing the Platinum Edge user experience to that of competitors, then suggested design and copy improvements.
Design
- Rocketship updated the look and feel of the Platinum Edge website homepage to provide a better user experience.
Content
- Rocketship updated the homepage copy to highlight the business’s unique value propositions.
Our Results
Website visitors can now clearly understand the benefits and features of Platinum Edge’s courses. As a result, Platinum Edge saw a 35% increase in user engagement on the homepage within just 50 days of implementing the changes.
After seeing significant results from Rocketship’s work on the homepage, Platinum Edge plans to work with us on additional website pages. We are now working on ongoing improvements to their product and class pages.
