EEAT isn’t dead, but two of its four pillars were always proxies for helpfulness that AI search no longer needs. CURATE replaces those proxies with signals a model can judge directly.
Brave New Worlds
Growth Insights and Inspiration
Content Marketing
Are You a Challenger Brand? The Four Stages Most B2B Companies Skip
Most B2B companies don’t have a marketing problem; they have a who-are-we problem. Four brand growth stages, and how to tell if you’re a challenger brand.
AI Is Making Your Challenger Brand Sound Exactly Like the Company You Are Trying to Beat
Most AI writing tools average toward the loudest voice in your category. For a challenger brand, that voice belongs to the competitor you need to beat.
Reddit Is Now a B2B Buying Channel
Reddit now shapes B2B buying across Google and AI search. Here’s how challenger brands show up in the conversation without getting burned.
From Human in the Loop to Human at the Center
Rethinking the Role of AI in Content Marketing
The Death of Resonance: Why AI Content Isn’t Working (And How to Fix It)
How marketers can win back their audience in the age of artificial intelligence.
Charting a Course to More Engagement
The Platinum Edge team was experiencing very low conversion rates across all of their marketing channels, including their website. They came to Rocketship for help improving the conversion rate on their homepage.
SEO Content: What’s In and What’s Out
To thrive in this new content marketing environment, you must understand the nuances of Google’s updates and the latest information.
To Blog or Not to Blog: An Introduction to Content Marketing For Schools
Content marketing, including blogging, is the fuel for your web presence engine. As a school, you need to develop a content plan to produce blog and website content that covers each stage of the prospective family journey.
