The Rocketship team is pleased to announce that we won two 2023 Vega Digital Awards for our work on the FullSurge website! We received silver awards in two categories, Website Redesign and Best Visual Design – Aesthetics.
About Vega Digital Awards
The Vega Digital Awards are hosted and organized by International Awards Associate (IAA), which recognizes digital media excellence worldwide. This year, the competition received over 1,000 submissions across all categories from 24 countries.
“The caliber of competition witnessed in this year’s Vega Digital Awards is genuinely awe-inspiring,” said Thomas Brandt, the spokesperson for IAA. “The submissions we have received represent the pinnacle of excellence within the digital media industry. We extend our sincere congratulations to the winners for their outstanding accomplishments.”
A Grand Jury Panel of renowned industry professionals judged the award submissions. This year, the panel included chief creative officers, CEOs, and other leaders from several prominent digital enterprises. They evaluated entries based on industry standards, with blind judging to ensure the results were impartial.
“We take great pride in our role as a platform to honor these digital talents who continually drive innovation in the digital realm,” Brandt said. “As the industry continues to evolve, we eagerly anticipate the breakthroughs it will unveil in the years to come.”
Rocketship’s Award-Winning Website Design
FullSurge is a team of branding experts working with the world’s leading companies. They asked Rocketship to design a website platform and online brand identity that would reflect their values and deeply resonate with the audiences they serve.
The project commenced with a website audit that revealed that FullSurge was losing many potential leads to user experience friction and a lack of optimized visitor pathways. The old website’s calls to action (CTAs), page structures, and navigation failed to guide users toward the next steps on the client journey.
Rocketship set out to design a new FullSurge website that would effectively communicate the brand’s identity and engage and educate visitors while maximizing inquiries.
We began our project by working to understand the FullSurge brand and its audience on a deep level. In pursuit of this goal, we held multiple design and messaging workshops and narrowed down style options with the FullSurge team. Rocketship improved the site architecture, added more CTAs, and created an optimized user experience to bring in leads.
Rocketship built the site using the HubSpot CMS platform, which provided native integration of lead capture, CRM, automation, and reporting features to empower growth.
As a result of our efforts, FullSurge saw a 62.5% increase in new leads generated through their website. They also gained over 200 new keyword rankings within a month of their new website launch. Users can more easily navigate the site, find resources, and take the next steps on the client journey.
You can learn more about our work for FullSurge in our case study.
Grow Your Business With an Award-Worthy Website
As we saw with FullSurge, bringing in more leads begins with a thoughtfully designed website. The right website design will attract, engage, and convert more customers to your business.
If your business could benefit from an award-worthy website, request a consultation with Rocketship today.