Reddit now shapes B2B buying across Google and AI search. Here’s how challenger brands show up in the conversation without getting burned.
Brave New Worlds
Growth Insights and Inspiration
Scott Miller
How to Get Found in AI Search in 2026 (When You’re the Challenger, Not the Category Leader)
B2B buyers now shortlist vendors inside AI search. Here’s how challenger brands get found and cited in ChatGPT, Perplexity, and Google AI Overviews.
The CFO’s Guide to Investing in Brand
Your attribution model measures 17% of what drives B2B revenue. Here is the CFO’s case for brand investment, the budget split, and how to measure it.
What is PPC Marketing? A Practical Guide to Ads on Search Engines
This practical guide will break down the basics of PPC marketing and explain why it is worth your time.
The Power of CRM: How Small Businesses Can Supercharge Their Sales & Marketing
In this article, we will explore the power of CRM for small businesses and offer insights to help you make informed decisions.
