Aug 28, 2017

Word of Mouth Marketing For Small Businesses

Because I consult so much with small businesses, I’m frequently discussing the importance of word of mouth marketing and how to positively influence it. Today I have two thoughts to share on how to amplify word of mouth and leverage the power of digital networks. Word of Mouth as Online Reviews The first thought is […]

Mar 26, 2017

Word Of Mouth Is More Important Than Ever For Local Businesses

Virtually everyone in business is familiar with the mantra “the best form of advertising is by word-of-mouth.” Yet, uttering those words these days might make you sound more old fashioned than Ward Cleaver. Today you’re much more likely to hear about things like blogging, backlinks, hashtags, interactions, and conversions. However, while many of the old guard marketing practices are gasping for their last breath, the notion of word-of-mouth remains surprisingly relevant. People still need and value the experience of a trusted adviser.