We’ve compiled this guide to help small and mid-sized businesses set proper expectations with regard to costs and benefits of different website projects.
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How Much Should I Budget for Marketing?
How much you spend on marketing depends on many factors. Here are three questions to help you hone in on the right answer for your company: (1) How fast do you want to grow? (2) What is your cashflow situation? (3) What is the expected marketing ROI or ROAS (return on ad spend).
5 Costly Mistakes to Avoid With Local Business Reviews
For most local businesses, online reputation management is vital to success. 86% of people read local business reviews, according to a recent survey by BrightLocal. High online ratings make it much easier to attract new customers and thrive.
Is This Customer Review Fake? 12 Telltale Signs of Fake Negative Reviews
It is vital for businesses to identify which negative reviews are fake so they can get them removed and maintain an accurate online reputation.
Here’s the 4-Step Formula for Improving Your Local Business Reviews
Customer reviews are everything for local businesses. We know just how frustrating it can be to flounder in the online review space. That’s why we’ve put together a four-step formula to help you improve your local business reviews.
Review Generation Tools: Are They Really a Good Idea?
If you’re a local business owner, agency, or long-term freelancer, a stellar online reputation is vital to your success. You need good reviews to attract new customers. But even if all your customers appreciate your work, it’s hard to get the reviews and ratings you need. That’s why many business owners consider using a review generation tool.
Want a Great Online Reputation? It Starts with Customer Service
In today’s world, word-of-mouth marketing starts with online ratings and reviews. But if your customer service is so-so, no amount of reputation management will help. To fix your online reputation, you need to double down on the root problem.
How to Handle a Negative Review
Online reviews can be the difference between life or death for a local business. Here are a few suggestions to help you productively handle negative reviews.
5 (Honest) Ways to Get Good Local Business Reviews
97% of customers now read local business reviews before making a purchase. Aside from helping with SEO, your online ratings could decide whether or not people even consider buying from you. To bring in new customers, local businesses need to ensure they have a strong online reputation.
