Our Work / Eat Fantastic

Eat Fantastic

Custom Web Design & Development

The Rocketship team initiated the project by deeply understanding Eat Fantastic’s brand, market position, and the essence of LA’s culture. This phase involved in-depth workshops, competitive analysis, and collaboration with the Eat Fantastic team to identify key website objectives and outcomes.

  • Website Redesign
  • Website Strategy
  • SEO Optimization

The Challenge

The gourmet Los Angeles eatery, Eat Fantastic, has several locations across the city that reflect its strong local roots and commitment to embodying LA’s vibrant food culture.

Like many restaurants, when Eat Fantastic approached Rocketship they were facing a common problem: Their digital presence was lacking and it was costing them opportunities to reach new customers.

The old website did not accurately reflect the brand’s vibrant personality or the quality of its offerings. It suffered from a confusing user experience, lacked strong conversion points and calls-to-action (CTAs), and needed a visual and functional overhaul to enhance branding and user engagement. Additionally, it lacked on SEO strategy and was hard to find in a Google search.

The Result

The website redesign by Rocketship transformed Eat Fantastic’s online presence, aligning it with the brand’s quality and ethos. Key outcomes included:

  • Significantly improved user experience, leading to increased dwell time and lower bounce rates.
  • Enhanced brand identity that resonated with both new and existing customers.
  • Higher conversion rates through effective CTAs and engaging product visuals.
  • Improved SEO rankings for location-based searches, driving more foot traffic to stores.
  • A strong platform to feature specials, new items, and announce new locations, keeping customers engaged and informed.

The collaboration between Eat Fantastic and Rocketship resulted in a website that not only met but exceeded business objectives. By addressing the initial challenges head-on and leveraging creative and technical solutions, Rocketship delivered a website that truly represents Eat Fantastic’s gourmet offerings and its deep connection to Los Angeles culture.

Increase in visibility for each location’s local search results
Keywords Rankings improved per location
Local Pack placements gained
Increase in all website traffic

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Color Palette & Branding Elements